Home Advertising This Half-Birthday Candle Is The Good Excuse To Eat Birthday Cake Twice...

This Half-Birthday Candle Is The Good Excuse To Eat Birthday Cake Twice A 12 months

Unhappy you could solely rejoice one birthday yearly? Upset that you simply don’t get extra items? Hungry for cake however there’s no helpful excuse to eat a whole chocolate gâteau by your self? Fear not!

French pastry model Vahiné and company Gray x Ogilvy mixed forces to create and promote a comma-shaped candle so you’ll be able to rejoice your half-birthdays and some other fractions that you really want. (For all of you Pandas who use decimal factors, you’ll be able to all the time push the candle into the cake a tad to cover the comma’s tail!) The thought is straightforward: when speaking about age, ‘and-a-half’ counts, too; and if youngsters rejoice their half-birthdays, dad and mom would possibly suppose that they’re rising up much less rapidly.

Vahiné supplied influencers half-birthday kits containing candles, recipes, and components to make scrumptious birthday desserts. Whereas the candle isn’t obtainable on the market, you’ll be able to see it in motion throughout social media. You too can win one of many candles by taking part in Vahiné’s Autumn contests. Be sure you try the half-birthday hashtag #vahinedemianniv.

Extra information: Vahine.fr | Facebook | Instagram | OgilvyParis.fr

Pastry model Vahiné is selling the thought of half-birthdays with their comma-shaped candle

Picture credit: vahinedesserts

Picture credit: vahinedesserts

Picture credit: vahinedesserts

Picture credit: vahinedesserts

Picture credit: vahinedesserts

Picture credit: vahinedesserts

Picture credit: vahinedesserts

Most of us can keep in mind at the very least one time after we bragged about being so-and-so ‘and a half!’ years outdated—being even half a yr older than your mates was a giant deal. And it advised everybody loud and clear that your subsequent birthday was proper across the nook and that you have to be taken severely.

The candle is generally meant as a little bit of enjoyable for youths for whom each half-birthday is a large occasion. However adults can even take the comma candle out of their cabinet to rejoice getting a bit wiser this month so that they have an excuse to eat cake any time they’re feeling lonely.

And it’s the proper alternative for folks to throw a small get-together (although keep in mind social distancing tips) or discover methods to make their youngsters really feel particular.

We even have a deliciously sneaky (or is that snacky?) suspicion that Vahiné could be out to promote extra pastry merchandise with their ingenious comma candle social media marketing campaign. Nonetheless, the pastry model is providing a complete bunch of recipes so you can also make desserts proper at residence, so the candy Cake Illuminati idea would possibly simply be that—a idea.

What do you consider the comma candle, expensive Pandas? When’s the final time you mentioned ‘and a half’ when telling someone how outdated you had been? Personally, I’m keen to deliver this fad again for adults! Something to really feel younger, proper?

It’s a enjoyable concept to rejoice youngsters’ half-birthdays (and it’s an excuse for adults to have cake extra typically, too!)

Picture credit: vahinedesserts

Picture credit: vahinedesserts

Picture credit: vahinedesserts

Picture credit: vahinedesserts

Picture credit: vahinedesserts

Picture credit: Ogilvy Paris

Picture credit: vahinedesserts

Try this video with the comma candle in motion

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