Home Events Customers flip up semi-naked in Orchard Highway to get free outfit

Customers flip up semi-naked in Orchard Highway to get free outfit

Flip Up Seminaked And Desigual Clothes You

Arrive half-naked and get an outfit fully free. That was the pitch that received Singaporeans queuing up of their bikinis and broad shorts alongside Orchard Highway at the moment.

The Seminaked marketing campaign launched by Spanish style label Desigual to kick off their sale season noticed prospects queuing from as early as 11pm on Wednesday night time. The profitable publicity stunt began in 2005 and has been held all all over the world’s main cities like Tokyo, Paris and New York. That is the primary time that its occurring in Singapore.


Singaporeans appeared to have a superb time within the shops selecting out their model new outfit, heck it’s a sale.

The one distinction was maybe that it was much less of a celebration environment within the Singapore retailer regardless of the music. Most individuals within the retailer had been there solely for the freebies and never a lot for the enjoyable stunt.

The deejay appears able to get together.10841803_10152480367366641_2321397364358967213_o


The shoppers look prepared to buy.


Effectively least everybody had a blast anyway, plus Desigual simply launched its first ever profitable Seminaked get together.


Right here’s what a Desigual Seminaked get together appears like in Paris.

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Photos through Desigual Singapore




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